One of the most controversial ads that aired during the Super Bowl was from Sales Genie. When I first finished the commercial, I was confused. Did that really just happen? Did the most watched program really just air a commercial that was blatantly using racial stereotypes? Upon some web browsing, I saw that Sales Genie also produced another commercial, that time stereotyping Indians. What bothers me about the ad is not only are they using racial stereotypes, it's the fact that they use it as their attention grabber. They know they're going to get bad press from it, but they do it anyways just to get their name out.
So people like me who are offended, feel torn between talking about them and not talking about them. What if they had picked another race to use? Perhaps African American? No way would the Super Bowl have allowed that to air. But with people of Asian and Middle Eastern descent, there doesn't seem to be any rules. All in all, it was just a crap commercial with bad writing, form, content, graphics, etc., made only to get the name of their company out. Game over for them.
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1 comment:
Good analysis. I didn't see that one. I'll have to take a look.
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