Individual Blog Post #5

Amidst a sea of floppy hair and strumming guitars, my ears search for only one musician. His name is Jason Mraz and his album is due to be released in the United States on May 13^th. To make this a media post, I will be looking at the different ways this album is being promoted. Though Mraz is a popular artist, he usually doesn’t do the typical promotional tours consisting of countless talk show appearances. From what I’ve observed, it’s been through more specific venues such as his Web site and Youtube.com channel. On both sites are interviews with Mraz and announcements and contests for live hearings of the album. Since the beginning of his career, his main way of getting his music out is by touring and playing live shows. Judging by the hits on his videos on Youtube.com, it is working.